Making a Corporate Video

Concept Development

• Scriptwriting: Creating the script that outlines the dialogue, actions, and scenes.

• Storyboard Creation: Visualizing the script through sketches or digital images.

• Location Scouting: Finding and securing locations for shooting.

• Casting: Selecting actors or employees to appear in the video.

• Scheduling: Planning the shooting schedule.

Production

Tasks:

• Videography: Capturing the video footage.

• Directing: Overseeing the creative aspects of the shoot.

• Lighting and Sound: Setting up and managing lighting and audio equipment.

• Set Design: Creating the visual environment for the shoot.

Costs:

• Videographer: $75 - $250 per hour or $500 - $2,500 per day.

• Director: $500 - $1,500 per day.

• Equipment Rental: $100 - $1,000 per day depending on the equipment needed.

• Lighting Technician: $30 - $75 per hour.

• Sound Technician: $30 - $75 per hour.

• Set Design: $500 - $3,000 depending on the complexity.

Videography:

• Videographer: $75 - $250 per hour or $500 - $2,500 per day.

• Director: $500 - $1,500 per day.

• Equipment Rental: $100 - $1,000 per day depending on the equipment needed.

• Lighting Technician: $30 - $75 per hour.

• Sound Technician: $30 - $75 per hour.

• Set Design: $500 - $3,000 depending on the complexity.

Example Breakdown

For a mid-range budget corporate video:

• Pre-Production: $1,500 (scriptwriting, storyboard, location fees)

• Production: $7,000 (videographer, director, equipment rental, technicians)

• Post-Production: $4,500 (editing, sound, special effects, color correction, music)

• Distribution and Marketing: $2,000 (hosting, SEO, social media ads)

Post-Production

Tasks:

• Video Editing: Cutting and arranging the footage.

• Sound Editing: Enhancing and balancing the audio.

• Special Effects (if needed): Adding visual effects.

• Color Correction: Adjusting the color and lighting of the footage.

• Music and Voiceover: Adding background music and voiceover narration.

Costs:

• Video Editor: $50 - $150 per hour.

• Sound Editor: $30 - $100 per hour.

• Special Effects Artist: $75 - $150 per hour.

• Colorist: $50 - $150 per hour.

• Music Licensing: $50 - $500 per track or a custom score.

• Voiceover Artist: $100 - $400 per hour.

Tips for Managing Costs

• Plan Thoroughly: Detailed planning in pre-production can save time and costs during production and post-production.

• In-House Resources: Utilize in-house talent and locations when possible.

• Freelancers: Consider hiring freelancers for specific tasks to save on costs.

• Negotiation: Negotiate with vendors and service providers for better rates.